Virtual Entrepreneurship Program 2021: Modules 5, 6 and 7 (trio booking)
08 October 2021
14:00 CET - 16:00 CET
The next three modules create a story that will unfold in 3 acts. Each training session leads to the next.
It starts on October 8, 2021, with Module 5 on Design Thinking led by Patrick Roupin, and continues on November 5 with Module 6 on Business Model Canvas with Dr. Eleftheria Egel, and then on December 10, runs further with Module 7 on Digital Marketing orchestrated by Francois G. Essomba.
You will be challenged to find a solution for a business problem. The problem is described in a case study that you receive before the Design Thinking Module. In his session Patrick Roupin will guide you through a design thinking methodology (a non-linear process) to gain a deeper understanding of the customers, the problem and generate ideas about how to solve it.
Eleftheria Egel will continue with the Module 6 where the Business Model Canvas Tool is used to explore the solution generated in Module 5. Together you will answer how the proposed solution creates value for target customers and what is the most efficient way to implement it.
After that, in the “Digital Marketing” Module, Francois G. Essomba will reveal for you the ways to communicate and promote your brand, product or service and the values it creates for your potential clients.
It is highly recommended to attend the Trio of Modules, as then you will see the whole picture, and will understand better how to get from A to Z of your business journey.