PWN Global Webinar: Harness the Power of Innovation Strategy

In her thought-provoking book, Frontiers in Product Innovation Strategy, Prof. Diana Derval, Chief Investigator of the B Corp DervalResearch, invites leaders to rethink their approach to innovation strategy for people and planet-friendly futures.

Join this PWN webinar for an exclusive conversation with the author and through lively business cases from BTS, The Body Shop, and Chocopain, and you will:

• get a comprehensive review of recent breakthroughs in innovation strategy 
• harness the power of behavioral sciences and adaptive management for good 
• discover a new way to predict innovation response and market outcomes 
• infuse sustainable practices in your strategy map

Find out more about the book, here.